Rodriguez-Gerada’s portraits, performed as murals or as terrestrial interventions that can be seen from space, more than the artist’s mark, reflect other people’s imprints. They are part of a memory that refuses to solely be a passing signal.
About Jorge
Gerada is recognized internationally for creating his work in urban spaces on a large scale, sometimes so large that it can be seen from space and photographed by satellites. He has become renowned for utilizing walls, land and streets as canvases and citizens as models to create powerful works around the world.
Born in Cuba and raised in the United States, Jorge began his career in the early 90s as a founding member of New York's Culture Jamming Movement. Since then he has perfected his artistic directions as a muralist, sculptor and land artist.
He has created a series of important large-scale works, including his portrait in Queens, New York, memorializing the late Dr. Decoo, a Latino pediatrician who lost his life after battling the pandemic in New York City. He also created a large-scale land art portrait that gives homage to the diversity of the United States that was created next to the White House in Washington D.C., among many others.
Gerada has collaborated with multiple organizations and institutions, such as Google Research Lab, The Smithsonian National Portrait Gallery, the United Nations Sustainable Development Group, to work to forward positive initiatives and projects. His work has been featured by many prestigious news outlets such as Time, The Washington Post, Art Forum, CNN and PBS, Associated Press, Reuters, to name a few.
“A kind of Robin Hood of street art, he'd deface billboard ads in poor minority areas, taking his own stance against the ‘Man’’
"Gerada’s compositions are calm yet powerful, sensual and present. They are thought through, like his subject matters.”
— Articulate Magazine
Books
NO LOGO (2002) by Naomi Klein
STREET ART: THE GRAFFITI REVOLUTION (2008) by Cedar Lewisohn, Henry Chalfant
BIG ART / SMALL ART (2014) by Tristan Manco
ARTIVISM (2018) by Arcadi Poch